Selfridges | The Film Project

To celebrate the unveiling of London Womens Designer Galleries, Selfridges presents a bespoke short film collection, in a special exhibition open now until 25 March in the Old Hotel at Selfridges London.
The Film Project showcases international fashion designers including Alexander McQueen, Comme des Garçons, Dries Van Noten, Gareth Pugh, A.F. Vandervorst and Rick Owens. Each designer has created a short film which interprets the essence of today’s modern woman: sophisticated, intelligent, confident, stylish, strong and feminine.
The films are screened in individual rooms where you can watch the film lying on beds, sitting on giant sofa, surrounded by piles of books...

Watch all the film here